Collection of promotional and OOH pieces created for the 2012 BMW Championship in Carml, IN.
For Player Track Day, we relied on cleverly-placed media and some very understanding hotel managers to catch the players' attention.
Glow-in-the-dark posters on the ceiling above their bed let them know the track was waiting. And a custom BMW sleeptrack playing on the TV (composed using the soothing sounds of an M3 engine) didn't really do much lullaby-ing.
Copywriter: Chad Temples
Photography: Bob Ranew