Big Spoon Roasters

Big Spoon Roasters initially hired me to redesign the packaging of their Nut Butter Bars. The success of the new packaging led us to redesign all of Big Spoon's products including the full line of Nut Butters in a variety of sizes, as well as limited batch jars, shipping and gift boxes, collateral, merchandise, signage and more. 

The lively colors introduced by the botanical illustrations on the Nut Butter Bars inspired the addition of colors to the Nut Butter jars, giving each variety a flavor-specific color. Gold foil, custom die-cut labels, quality stock and a less-is-more approach mimic the truly hand-crafted quality you get in every jar and bar.