Self Pimp – Vesta

If you follow my ramblings on the social satellites such as Facebook or Twitter you know that something big happened last week. Life changing I hope.

After 6 years of non-stop research, development, trials, tribulations, farmers markets, late nights burning over a 500 degree super kettle and more design explorations than I’d care to remember, we’ve finally done it. 6 years ago, my father and my family set out to create a product that would hopefully find it’s way into wide-spread distribution and just last week we did just that.

Vesta_Comp

Benny T’s Vesta, the original dry hot sauce, has been reborn like a phoenix rising from a bed of molten-hot chile embers wreath in flame. We’ve officially partnered with Whole Foods to sell our jarred product in any Whole Foods location in North Carolina, starting with Raleigh and Chapel Hill.

I’m self pimping like Kanye at the Grammys, and I hate that dude, but this post is about more than dropping the mic in self-made glory, it’s about  spreading the word.

Vesta_Jars

We’re ready and capable to send packages near and wide, especially within North Carolina, and ask for you help in spreading the spicy word of Benny T and his original dry hot sauce. Hang signs, stage a topless riot, or maybe just ask your local grocer to get in touch with us and place an order…either way really.

Visit our temporary site at vestatoppings.com to contact us via Twitter or Facebook and help us turn Vesta into a kitchen staple. IN VESTA VERITAS!!

p.s. Mille mille grazie to Jonathan Botta, Mike Thor, Travis Sears, and Coleen Speaks of PoshNosh Catering for your collaboration and generosity.

Editorial Envy

Food is an endearing and inspiring subject to write about. There are no universal rights or wrongs, no static opinion or public standard, and especially no one way to do anything. Every ingredient, recipe, cook and region is worth it’s weight in literature and scribbled praise.

I’ve only dabbled in the art of the charta gastronomica, a mere 3 years of writing this beloved site I call GiustoGusto, but I’ve recently drawn substantial envy and awe in the writing of others. Cleverly detailing a recipe or meal is one thing, but reading another’s perfectly descriptive tale that mimics your personal experience so well is – well, f*cking frustrating. But it’s food! Not even, it’s writing about food, which I can neither scoop nor spin onto my fork, and so I take note and enjoy the eerily-similar feelings of my fellow gastronomes and aspire to their level of narration:

Screen Shot 2013-02-11 at 11.45.11 PM

Cereal Magazine
readcereal.com

Cereal is a brand-new magazine from the UK focused on world-wide cuisine. It’s inaugural volume visits places like Ravello, Copenhagen, and Westonbirt, England to name a few. The combination of casual writing and incredible photography is hard to put down, lets hope the next volume comes out soon.

Screen Shot 2013-02-12 at 12.09.56 AM

Diner Journal
dinerjournal.com

Diner Journal is an awesome resource for recipes, sometimes as many as 30 in a single volume. That may not sound like a lot compared to Food Network Magazine, but the two are working on different wave lengths. Diner Journal’s recipes are warm and styled after home-cooked traditions, Food Network Magazine is built for quantity and the recipes suffer in quality. I’m not saying, I’m just saying.

Screen Shot 2013-02-12 at 12.10.53 AM

Gastronomica
gastronomica.org

This magazine is incredibly worldly, with as many as 25 articles per volume, most of which detail ingredients or cuisines I know next to nothing about. If there was an encyclopedia gastronomica to start building, this is where I’d start. The addition of Chef’s Pages in each volume, including an interview with a worldly chef, is rad too.

Screen Shot 2013-02-12 at 12.11.32 AM

Lucky Peach
mcsweeneys.net/luckypeach

Lucky Peach is the punk rock, subway bombing, take no shit little brother of the culinary magazine world. The cover art is insane, the articles are outside the box, and the entire editorial experience is fun, whacky, but informative. Articles by Bourdain, volumes on Chinatown, and the ridiculously cool design of it all makes this magazine one the most entertaining of the lot. It’s just food, and they know it.

Screen Shot 2013-02-12 at 12.09.36 AM

Kinfolk
kinfolkmag.com

Last but not least is Kinfolk, a beautifully written, photographed, designed, and executed devotion to small gatherings. It’s first 3 or 4 volumes were a tad on the feminine side for my taste, but that does not detract from the quality of writing or photography. Since then, each issue has had a great balance of things relatable to both men and women including surf-trip camp meals, chef interviews, and great recipes. The authors and photographers are spread out around the world, giving each article a distinct perspective into something food-related. What I appreciate most about this magazine is the editors choice in top-notch authors and their ability to describe what I wish to describe in a way I never knew possible. Maybe I should spend more time planning my words? Ah, maybe next time.

Happy Reading folks.

 

Holiday Gift List

I’m going to make an outlandish guess that someone you know really digs eating. Not just eating, I bet they love drinking things too. Not booze specifically, although it’s an area of enjoyment here on GiustoGusto, but anything remotely tasty and sippable.

If my assumptions are correct, then showering said loved ones with useful and delicious gifts is the way to go this Holiday. Whether they’re frying bacon on a camp fire, chopping their way thru endless vegetation, or sipping mug after mug of fresh-pressed coffee I’m sure you’ll find something for the food and drink lovers on your Holiday list:

Coffee

Bodum French Press Travel Mug for coffee lovers on the go

Bialetti 3-Cup Moka Espresso Maker is the original and all-around king of Mokas

Cutlery

Any option from the fine folks of www.japanesechefsknife.com, I’m a proud owner of a Hiromoto

Best Made Co. sells some vicious looking chef’s knives, not for your novice choppers

Every kitchen should have a Mezzaluna for quick, rough chops

Pots & Pans

I’d say I use my black 7qt Le Creuset 5 times a week for everything from sauce to soup to frying, irreplaceable in my book.

Everyone should have a cast iron pan, but a cast iron pan in the shape of a US state will make you the hero of the camp site.

I dig using Spanish Cazuelas for small baked dishes like broiled ricotta, head-on shrimp or roasting almonds.

Tools

A basic pair of restaurant-quality tongs from your local restaurant supply shop may be the most important tool in the kitchen, and they won’t break or rot away like the store-bought, rubber grip variety.

A hand-cranked Pasta machine is cheap, reliable, and easier to use than the stand mixer attachments in my opinion.

My favorite item in the Giusto kitchen, a heavy grain-end chopping block.

Outdoors

A storable set of utensils is always a good idea

A simple flask can cure just about anything…until it’s empty.

A solid mess kit, with that kick ass cast iron skillet from before, is a traveling kitchen.

 

 

 

 

Vesta Farms 2012 – The Hot Gates

For anyone who’s either new to the site or has been hiding under a sadly seasoned rock for 3 years, Vesta is a dry hot-sauce like product my family sells locally in North Carolina to new and experienced heat enthusiasts. It’s versatility and quality are unmatched by any other spicy product out there, second only to fresh chiles themselves.

We source the majority of our chiles from Bailey Farm in Oxford, NC but my pop’s been playing the part of Vesta Botanist since the products inception, using a few tilled rows on the neighbors farm to fulfill his chile experiments. Last year resembled full-on war, battling bugs, cross breeding, and a relentless drought yielding a small score of prized Ghost Chiles.

2012, however, has been an overwhelming success thanks to the abundant rain in the area and improved planting practices. No more stealthily encroaching weeds, no hap-hazard bees fornicating with everything in sight like ECU freshman on $1 beer night, just a plethora of hells kitchen’s hottest chiles:

An Italian import, perfect for crushed chile flakes.

A rare Peruvian import packing the largest pound-for-pound punch at 1/4″ big.

Another fierce little dude, just ask for Thai Hot at your local Thai restaurant for a taste.

We think this is a cross between a Devil’s Tongue and a Scotch Bonnet, but who knows. Crazy hot and delicious.

Same little buggers from last year, neither very hot nor flavorful. Thanks for nothing you yellow-bellied bastards.

Another Peruvian favorite, typically used to make a rich, spicy Aioli. Not too hot, but really fruity.

2011′s MVP, the Bhut Jolokia or Ghost Chile. Until very recently this was the hottest chile on the planet at a whopping 1 Million Scoville Units (a habanero is 250K).

Childs play in comparison to the Ghost, but another awesome chile for drying and making Olio Santo.

The work-horse in our Very Hot Vesta, the Scotch Bonnet is usually a little hotter than your store bought Habanero.

Hands down the best Hybrid we’ve ever grown, we’re pretty sure this is a mix of Ghost Chile and Chocolate Habanero. Between the hellish heat of the Ghost and the explosive flavor and aroma of the chocolate, we’re pretty stoked about these guys.

The most flavorful chile on the farm, the Chocolate Habanero has and will probably always be my pop’s favorite chile.

Weighing in at a staggering 2, count it 2, Million Scoville Units, it’s 2012′s hottest chile on the planet: The Moruga Scorpion. This devilish little f*cker was hand crafted by some insane chile enthusiasts and we were lucky enough to score a handful of seeds to propagate (successfully I might add). Not to be trifled with…

The success of the farm this year is only dampened by the fact that it’s mid September, due to start cooling, but the chile plants are only beginning to ripen. This means a majority of the budding chiles-to-be will never see the light of day, nor the inside of someones stomach. Tragic, but all and all it’s been the greatest farming experience in Vesta Farms history. Big Ups to Benny T, the godfather and inventor of our beloved family product, for his uncanny green thumb and borderline-obsessive chile infatuation. Stay up to date on all the latest Vesta events and news by following Vesta on facebook and twitter: @vestatoppings

 

Pasta Nera

Way back in 2011, Megs and I shipped up to Boston to hang with some of our best buds. Boston’s North End, the stomping ground of said friends, is an Italian American wonderland with more pastry shops, espresso bars, peroni kegs and chicken parm specials than you can shake an olive branch at. Amidst the chaos of Mike’s Pastries and places named Vesuvio or Bella Cucina stands The Daily Catch famous for one thing: Pasta Nera con Calamari.

The dish above, recommended by my pops after years of loyal devotion, is the staple of this fine establishment and something altogether brilliant. The hand rolled, dense and dark pasta is soaked in an oily crumble of ground calamari, parsley, garlic and breadcrumbs leaving one stunned and chuckling over the simple genius of it’s flawless construction.

I realize, of course, that finding fresh-cut Pasta Nera is a formidable task, but if you’re ever in Asheville (as we were this past weekend) try stopping by the farmers market for a score of the good stuff. It can also be ordered online or made using my basic pasta recipe and adding a tablespoon of Sepia (squid ink). Only one thing to do now: recreate that radical dish and let the Narragansett-drenched memories come flying back:

Pasta Nera con Calamari
serves 2

1lb Fresh Squid-Ink Pasta (or dry if you cannot find fresh)

4 Large Cloves Garlic (sliced thinly)

1lb Fresh Squid (Cleaned, Rinsed and Patted Dry)

1 Handful Chopped Parsley

1/2 Cup Toasted Fresh Breadcrumbs

Salt, Pepper, Chile Flakes, E.V. Olive Oil

This all happens fairly quickly so while you bring a large pot of water to a boil begin prepping your pieces:

Bring a large pot of water to a boil with plenty of salt (as always, it should taste like the ocean).

Using a Meat Grinder or Mezzaluna (or a knife and a shit-ton of elbow grease) chop your calamari into small pieces, roughly 1/4″ big. Set aside. A food processor will work but be sure to pulse in short bursts so the squid doesn’t turn to squid juice…not good eats.

Heat a large sauté pan on medium high heat and add your sliced garlic and a large pinch of chile flakes. Fry until just lightly golden and then add your chopped calamari. Drop your fresh pasta in as soon as the calamari drops into the frying pan. Fry the calamari for 1-2 minutes seasoning to taste, in which time your fresh pasta will be done.

Using tongs, drain the pasta and add to the sauté pan with the calamari and garlic add enough of the pasta water to keep everything moist. Cook together on high heat for 1 more minute, add the chopped parsley, a little cracked pepper and serve topped with a generous amount of toasted breadcrumbs.

If you’re using dry pasta give yourself at least 10 minutes after dropping the pasta before starting your sauce so the squid and garlic do not overcook. It’s a fast, aggressive recipe but it requires only a handful of quality ingredients and a little preparation before hitting the heat. What you end up with is a froth-of-the-sea scented pasta, chewy and rich smothered in tender calamari, humming garlic and spicy chile flakes anchored by toasted breadcrumbs and bright parsley.

What else can I say? It’s like your standard pasta’s evil twin sister wearing a jet-black bikini on a sun-soaked beach with a cooler full of Harpoons and a flagrant disregard for PDA! From Boston to Asheville to Raleigh this dish is a new Italian American classic in my book. All set!

SPARK NOTES:1.FRY SOME GARLIC 2.ADD CHOPPED CALAMARI 3.ADD PASTA NERA 4. SPLASH IN SOME PASTA WATER 5.TOP WITH BREADCRUMBS & PARSLEY 6.START TALKING WITH A BOSTON ACCENT 

Previous Posts >>

Latest Tweets

Archives